JUNJI ITO

• Human beings are more likely to do things that are easy rather than hard. They don’t have some deep desire to litter; they’re just more likely to do whatever is going on around them.
• And so you do what social animals do when they’re unsure: you look to other people for information...

That idea was put forward at Fast Company: "Don't want to do something? Tell yourself that it will be horrible. The worst. A godforsaken burden."

Immediate gratification is more strongly woven into our DNA than dread. Yet dread can be a motivational tool as well. Co...

• Human beings tend to have disturbed sleep during full moon nights, even if they are not aware of the fact and didn’t see it.
• Many studies for research the effect of the lunar cycle on human beings produced mixed results.
• For every study that confirms the p...