The Selective Memory of Audiences
Our brains are naturally selective, often discarding details from speeches due to information overload.
Public speaking isn’t just about data; it’s about creating a memorable moment.
Even the most captivating talks can fade from memory within 24 hours unless they resonate emotionally or personally with the audience.
Prioritize connection over content.
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Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates.
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