The Importance of Emotional Connection
Powerful public speaking transcends facts and figures.
An emotional storytelling—such as a TV series about the UK Post Office scandal—can drive action and change.
Audiences respond to human experiences, not just data.
Stories captivate audiences and create lasting impressions.
Even complex subjects can be simplified and brought to life through storytelling.
A speaker must consider the audience’s perspective, starting with the most relatable points.
Complexity can follow, but only after establishing an emotional connection.
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Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates.
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