How does color affect our daily lives?

Color plays a crucial role in our daily lives, often impacting us on both a psychological and physiological level. It influences our emotions, perceptions, and even our behaviors. For example, certain colors can make us feel hungry, calm, or energetic. It is also used to convey messages and information, as we can see with the use of red to signify "stop". Colors affect the way brands communicate, and the decisions people make on a daily basis when choosing products or styles. Because light and dark are the basis of color, our environments depend on color to create certain effects.