"There are no facts, only interpretations."
FRIEDRICH NIETZSCHE
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What is reality? :-- Reality is the state of things as they actually exist, independent of personal beliefs or perceptions.
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Need finding research (and analysis) aims to generate
- Observations: Both ‘facts’ and ‘interpretations’. Facts describe a situation or object as explicitly seen or heard. Interpretations describe a situation that is judged based on tacit knowledge of a similar context.
- Findings: ‘Summarized facts’ that propose common meanings or themes r...
Data Sorting: Sift, Sort and Label (Step 2-3/3)
- Sort both observed and interpreted facts: Sorting involves moving the key data points into thematic groups based on themes and/or patterns that are observed individually and as a team.
- Label facts into themes: Labelling involves questioning each theme or pattern that you have surface...
Objective Communication
Our bias, personal feelings, prejudice, and interpretations wreak havoc on our communication.
Being objective means having an open mind and communicating with facts and figures.
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