Idea Of Enough
The concept of "enough" is critical. An insatiable desire for more can lead to ruin, even for those who already have considerable wealth. "“Enough” is realizing that the opposite—an insatiable appetite for more— will push you to the point of regret." The stories of Rajat Gupta and Bernie Madoff highlight the dangers of lacking a sense of enough.
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The book explores the often-irrational and emotional ways people think about and behave with money, arguing that success with money is less about intelligence and technical expertise, and more about understanding human psychology and biases.
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