"Long ago, Ben Graham taught me that 'Price is what you pay; value is what you get.' Whether we're talking about socks or stocks, I like buying quality merchandise when it is marked down."
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You lose money when the price you pay does not match the value you're getting. For example, when you're paying high interest on credit card debt or spending on stuff you hardly use.
...Purchasing less expensive items could also mean buying lesser quality, meaning you will have to buy the same article more often.
Knowing how long something should last versus how much you'd like to pay, can balance quality and price.
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