Ethos, Pathos, and Logos - Persuading

Aristotle proposed that there are three keys to a convincing appeal—called Ethos, Logos, and Pathos. These are modes of persuasion used in convincing others and a.k.a the three artistic proofs or three rhetorical appeals.

• come in handy in cultivating our skills at formulating a good argument and identifying a weak claim, stance, argument, or position
• often found in speech, writing, & advertising.

Proper use of Ethos, Logos, and Pathos is necessary for an effective persuading of your audience.