Logos - logic

• Greek word for “word”; true definition is closely described as “the word or that by which the inward thought is expressed" & "the inward thought itself"
• appeal to reason; logic is derived from logos
• convincing by use of logic or reason
• you cite facts & statistics, historical & literal analogies, and certain authorities on a subject

DEVELOPING LOGOS

1. Using advanced, theoretical or abstract language
2. Citing facts (fundamental!)
3. Using historical and literal analogies
4. Constructing logical arguments