Example of Ethos

Stanford Commencement Speech by Steve Jobs. June 12, 2005.

OBSERVATIONS

1. The speaker built his character by telling his hardships while establishing his company.
2. The speaker used appropriate language and vocabulary for the audience and topic.
3. The speaker sounded someone reliable, influential, and passionate.
4. The speaker introduced and laid out his accomplishments while not sounding biased.
5. The speakers knows how to utilize words and used good grammar + syntax.