TikTok has become one of the world’s fastest-growing social networks. Why? Because the algorithms that power TikTok’s “For You” feed have changed the way people become famous online.
The ability of new creators to get a lot of views very quickly—and the ease with which users can discover so many kinds of content—have contributed to the app’s stunning growth. Other social media companies are now scrambling to reproduce these features on their own apps.
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