Sun Tzu says, it is extremely important to choose the timing of when to engage the enemy. Having a good strategy is must, but appropriate timing of it's implementation is essential for it's success. Like in marketing, it is important to pay attention to what is happening in a market before entering it, and to stay on top of trends, responding to them in real-time.

#2. THE QUALITY OF DECISION IS LIKE THE WELL-TIMED SWOOP OF A FALCON WHICH ENABLES IT TO STRIKE AND DESTROY ITS VICTIM

Devote significant time in planning for any project. And more importantly, use deception. Many people get over excited on starting a new project and fail to fool-proof it, ultimately giving your rival an advantage. Your buisness should be seen as struggling to your rivals until you reach a point where you're outperforming them. "When you're near, you must make the enemy belive, you're far away."

#1. LET YOUR PLANS BE DARK AND IMPENETRABLE AS NIGHT, AND WHEN YOU MOVE, FALL LIKE A THUNDERBOLT

Every conflict creates an oppurtunity. Warren Buffet says, the best time to invest is when everyone sells out of fear & prices hit the floor, maximizing the value of your investment. So, as a leader continue to make strongly informed, rational decisions and not decisions based on emotions. Sun Tzu suggests that, remain calm and clear minded during chaos.

#3. IN THE MIDST OF CHAOS, THERE IS OPPORTUNITY

"Boats" mean the excuses. If you've provided yourself a goal, a dream, then burn every friggin boats! Destroy every possible excuse which blocks your way. Commit entirely to the goal, but again, be prepared for the worst.

#5. IF YOU WANT TO TAKE THE ISLAND, BURN THE BOATS!

Sun Tzu always had to be prepared for the worst, no matter how trained his soldiers were. While going for battle, you have to counter serveal variables and tactics, so it's better to always be prepared for worst case scenario. Similarly, when you're working on a project, there can be several instances, when your plan can go wrong, so anticipating this in advance can help you come out with solutions quickly.

#4. EXPECT THE BEST, BUT PREPARE FOR THE WORST

"There's not a dated maxim or vague prescription in it." — Newsweek Regarded as the world's oldest military treatise, this compact volume has instructed officers and tacticians for more than 2,000 years. From its origins in China, The Art of War traveled the world to inform the strategies of Napoleon and World War II generals. More recently, it has taken on a new life as a guide to competing successfully in business, law, and sports. All of The Art of War's concepts retain their value to modern readers, from the prudence of circumventing a strong opponent and taking advantage of a weak one to the wisdom of preparedness and flexibility. Other topics include strategy, tactics, maneuvering, communications, the treatment of soldiers, and the worth of well-trained officers. History enthusiasts, business thought leaders, and anyone intrigued by competition and rivalry will appreciate this elegant edition of the classic work.

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"There's not a dated maxim or vague prescription in it." — Newsweek Regarded as the world's oldest military treatise, this compact volume has instructed officers and tacticians for more than 2,000 years. From its origins in China, The Art of War traveled the world to inform the strategies of Napoleon and World War II generals. More recently, it has taken on a new life as a guide to competing successfully in business, law, and sports. All of The Art of War's concepts retain their value to modern readers, from the prudence of circumventing a strong opponent and taking advantage of a weak one to the wisdom of preparedness and flexibility. Other topics include strategy, tactics, maneuvering, communications, the treatment of soldiers, and the worth of well-trained officers. History enthusiasts, business thought leaders, and anyone intrigued by competition and rivalry will appreciate this elegant edition of the classic work.

Sun Tzu (孫子; pinyin: Sūnzǐ) is a honorific title bestowed upon Sūn Wu (孫武 c. 544-496 BC), the author of The Art of War (孫子兵法), an immensely influential ancient Chinese book on military strategy. Sun Tzu believed in the use of the military sciences to effect outcomes that would result in peace.In the author's name, Sūn Wu, the character wu, meaning "military", is the same as the character in wu shu, or martial art. Sun Wu also has a courtesy name, Chang Qing (Cháng Qīng).