Top 5 reasons why people share online
New York Times Customer Insight Group conducted a three-phase study, titled "The Psychology of Sharing,". According to it the reasons people share are:
- Better the lives of others (94%)
- For the content they share to reflect their online identity (68%)
- Grow and nourish relationships (80%)
- Enjoy the feeling of having others comment on it and engage (81%)
- Spread the word about something that they believe in (84%)
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