Types of sharers (1/2)

Altruists: helpful, reliable, and thoughtful. An example of an altruist is someone who sends a relevant job posting to an out-of-work friend or a medical article to a family member with health problems. Many tend to use email.

Careerists: intelligent web users who have been quick to see the immense value of social networking. Careerists use websites like LinkedIn and FaceBook to build professional profiles and relationships.

Hipsters: young, popular, creative, and prefer the cutting edge of technology. They're likely to use text, Twitter or messaging apps.

New York Times Customer Insight Group conducted a three-phase study, titled "The Psychology of Sharing,". According to it the reasons people share are:

1. Better the lives of others (94%)
2. For the content they share to reflect their online identity