Clean beauty as a movement

People have always believed that beauty products are safe because they could buy them at the store. Yet, additives like long-chain carbons (PFAS), phthalates, and triclosan can disrupt hormones, and formaldehyde found in shampoos and keratin treatments is carcinogenic.

Because these products cannot be assumed safe, it has sparked a movement geared towards getting rid of controversial ingredients in our personal products.