Clean beauty - the marketing term

There is no uniform meaning of "clean beauty" and no rules regulating it, which means that one company will define clean beauty differently from another company.

One "clean" foundation product could cause allergies and reproductive toxicity, while another foundation from a "clean beauty" company could receive an EWG stamp of approval for safety. But not all companies disclose everything, and you can only go so far if companies are not transparent about everything.