Various scandals have come to light over the years, but the FDA doesn't have the authority to intervene in personal products. Johnson & Johnson knew for over 40 years that their talc baby powder contained asbestos. If shampoo causes people's hair to fall out, the company doesn't have to share that information.
Any company can call itself "clean." It becomes a question of why anyone cannot simply walk into a store to buy a safe product.
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