Have you wondered what makes something fun?
Maybe you don't have to! There are some researchers, philosophers, and game designers who did that already and came up with a few ideas.
The 8 kinds of fun theory was made by Marc Leblanc and used later in a larger theoretical model called MDA (Mechanics, Dynamics, and Aesthetics), which proposes a formal approach to game design and game research.
MORE IDEAS FROM THE ARTICLE
Solving mysteries is your thing? So you like Discovery fun.
This can be achieved by watching investigation shows/movies, playing hide-and-seek, or even with open-world games.
Submission fun is about investing time and effort into something and getting a return on investment.
This can be achieved through gardening, a celebration of a huge achievement, or even by playing building games.
Having fun through sensation means that people like to feel things.
This can be achieved by going on a rollercoaster, playing tag, or even playing digital games in easy or arcade modes.
When you overcome an obstacle and find that fun, you're having Challenge fun.
This can be achieved by playing in a competition, playing a game in hardcore mode, or even by trying to master everything in a complex game.
Understand that some people may like to face some challenges, and that is even part of the flow theory, but others (people who play games like Dark Souls or Bloodborne) are interested in having really hard challenges — which may be frustrating to the average audience.
When you like to make the experience feel like it has a part of you, that's Expression fun.
It can be achieved through customization of all sorts (clothes for a character, colors for an app, you name it), by allowing significant chat between participants, or even by supporting original content.
People who like fantasy fun are usually excited about themes like magic, sci-fi, or other stories that are far from reality.
This can be achieved through roleplay, wearing costumes, using accessories, or any other uncommon things.
The universe where the activity plays is one of the most important things for fantasy lovers.
Marc Leblanc proposes that fun can be divided into:
Please notice that not only people may like multiple kinds of fun, but most of the activities have many of them in different scales.
When the story is the most important aspect to make something fun, you're having fun through narrative.
This can be achieved through storytelling, interactive movies/books, or by playing games' story mode.
If the most fun activities are the ones you do with others, then you like Fellowship fun.
This can be achieved through co-op games, going to parties, hanging out, or even by playing party games.
Everyone likes to feel like they’re an expert on something. Even if you know a lot about the subject you end up talking about, ask the person to explain things to you. For example,
if a news event comes up, say “Oh, I saw some headlines, but didn’t have time to read the article at work today. Can you tell me what that was about?” People enjoy conversations more when they feel like they have something to teach.
Also, letting someone know that you’re there if they need help, (e.g., solving a problem with a school or work assignment, or even with some heavy lifting) is a great away to approach them and subtly let them know that you’re interested in being friends. This can work out especially well if you’re able to work together toward a common goal.
You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.
Market research is the process of gathering information about your business's buyers personas, target audience, and customers to determine how viable and successful your product or service would be, and/or is, among these people.
The traditional approach to goal-setting is measured by one thing: the outcome.
This goal-setting approach is problematic for three reasons:
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