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Filling a slide with everything you want to say does two things:
Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.
And so do some of the most successful brands, since this ...
Don't use your words. In a presentation, say only what you need to.
Pitching is like jazz. Like the notes you don't play, it's the words you don't say that make the difference. But it's not just about leaving room for discussion.
We have short attention spans. If you drone on...
Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.
Building a deck with the 10/20/30 Rule is all about:
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