10 Slides or Less

Ask yourself:

• Strategy : Do you really need 13 pages breaking down audiences, income, consumption strategies, brand loves, or media habits? Or can you nail it with one slide about who you're talking to, and a slide or two with a focused insight?
• Creative : Is it absolutely necessary to show the same visual mocked up into a banner, social post, billboard, magazine, bus shelter, and wrapped around a buiding in Times Square? Less is more.