Learn more about communication with this collection
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10 Slides or Less
Ask yourself:
- Strategy : Do you really need 13 pages breaking down audiences, income, consumption strategies, brand loves, or media habits? Or can you nail it with one slide about who you're talking to, and a slide or two with a focused insight?
- Creative : Is it absolutely necessary to show the same visual mocked up into a banner, social post, billboard, magazine, bus shelter, and wrapped around a buiding in Times Square? Less is more.
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243 reads
MORE IDEAS ON THIS
The origin of 10/20/30 Rule
Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.
And so do some of the most successful brands, since this ...
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404 reads
20 Minutes or Less
Don't use your words. In a presentation, say only what you need to.
Pitching is like jazz. Like the notes you don't play, it's the words you don't say that make the difference. But it's not just about leaving room for discussion.
We have short attention spans. If you drone on...
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250 reads
30 Point Type or Larger
Filling a slide with everything you want to say does two things:
- Makes your presentation stiff: Reading from a slide defeats the purpose.
- The client reads ahead: The same way we instinctively read subtitles when they're on a movie. So, they'll ...
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273 reads
The rules of the 10/20/30 Rule
Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.
Building a deck with the 10/20/30 Rule is all about:
- 10 slides or less
- 20 minutes or less
- 30 point type or larger
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338 reads
CURATED FROM
How to Use the 10/20/30 Rule to Make Your Presentation Simple, Short, and Sweet
jeremycarson.com
5 ideas
·1.5K reads
IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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