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The spiritual benefits of fasting
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The importance of community and charity during Ramadan
30 Point Type or Larger
Filling a slide with everything you want to say does two things:
- Makes your presentation stiff: Reading from a slide defeats the purpose.
- The client reads ahead: The same way we instinctively read subtitles when they're on a movie. So, they'll read ahead, revealing the twist and ignoring your voice.
The point is to not only make the type big enough for the client to read from across the room (which they'll probably be doing), but to be selective about what you put on that slide.
76
269 reads
MORE IDEAS ON THIS
20 Minutes or Less
Don't use your words. In a presentation, say only what you need to.
Pitching is like jazz. Like the notes you don't play, it's the words you don't say that make the difference. But it's not just about leaving room for discussion.
We have short attention spans. If you drone on...
79
247 reads
10 Slides or Less
Ask yourself:
- Strategy : Do you really need 13 pages breaking down audiences, income, consumption strategies, brand loves, or media habits? Or can you nail it with one slide about who you're talking to, and a slide or two with a f...
79
239 reads
The origin of 10/20/30 Rule
Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.
And so do some of the most successful brands, since this ...
74
400 reads
The rules of the 10/20/30 Rule
Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.
Building a deck with the 10/20/30 Rule is all about:
- 10 slides or less
- 20 minutes or less
- 30 point type or larger
89
333 reads
CURATED FROM
How to Use the 10/20/30 Rule to Make Your Presentation Simple, Short, and Sweet
jeremycarson.com
5 ideas
·1.48K reads
CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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