Ideas from books, articles & podcasts.
Pricing can be used as a marketing strategy or as a way to increase perceptions of quality. Sometimes it’s baked directly into a brand’s ethos.
It’s so much more than a simple calculation—pricing, especially the practice of psychological pricing, can have a real im...
It's a strategy that uses pricing to influence a customer’s spending or shopping habits to make more or higher value sales.
The goal is to meet a customer’s psychological need for something, whether that’s saving money, investing in the highest quality item...
Psychological pricing plays on the fact that consumers rarely know what something should cost. Most often the way we’re able to determine if something is a good deal is by getting it for a lower price than normally listed or by comparing it to similar products in the same categor...
Higher prices give the impression that an item is worth more, even if it’s made by the same manufacturer or the same materials.
This is a popular strategy that businesses use to signal that their items are luxury or designer pieces. Customers see an ex...
MORE LIKE THIS
❤️ Brainstash Inc.