Ideas from books, articles & podcasts.
"May the 4th be with you." It's the famous Star Wars pun that launched a holiday, and for good reason. It's clever, it's catchy, and everyone loves Star Wars.
But just how did that clever turn of phrase turn into a bona fide Star Wars holid...
In 2012, Disney bought Lucasfilm and the Star Wars franchise, so it made sense for them to embrace May 4th as a public holiday.
It began as an unofficial holiday and was more of an unofficial recognition of the franchise than an official holiday until the California legislature voted in 201...
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