Savor the Moment: The Peculiar Connection Between Taste and Memory
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To create a rich dining experience, all of the basic senses should be engaged.
Smell's role in flavour is why food can call up memories. These processes seem to be related to where it is located in the brain structure. The many connections between the olfactory system and the regions responsible for emotion and memory tie these experiences together.
Our brains lessen the risk of eating poisonous or rancid food through the storage of emotional memories. If you become sick after eating a particular food, that flavour can cause disgust when you try to eat it again. But, we can also recall positive emotional memories associated with food, creating a rich dining experience.
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