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What are Deep Fakes ?
Deepfakes are hyper-realistic digital forgeries of human created using Generative AI.
They use the deep learning principles in the backend to learn from human expressions and voice to later imitate them to do what they have never done.
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Positive Impacts
- In entertainment industry, deep fakes can be used to create amazing visual effects and also bring back legendary actors who passed away.
- Artists and creators leverage deep fakes to try new content to play around with famous people in past to create an impact in art, education
- Personalised marketing is done by engaging consumers by featuring familiar faces in advertising content.
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A short film explores deep fake technology with James Bond 007
Deepfake generated videos of historians in museum keep visitor engaged and excited
RECENTLY IN NEWS
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Negative impact
- Political figures deep fakes are used to spread fake news and misinformation which is a serious threat to democracy
- Deep fakes created without people‘s concern lead to privacy violations
- They actively contribute to fraud by impersonating people in video calls and getting funds.
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Trump supporters targeted black voters with faked AI images.
Italy‘s PM images are used to created compromising deep fake videos of her
RECENTLY IN NEWS
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How to fight deepfakes ?
Manual detection: one can detect visual deep fakes easily by observing features - inconsistent lighting or unnatural blinking
Using technology: AI can be used to detect deep fakes and there are good amount of companies in this space. Blockchain can also be used to digital authenticate
Awareness campaigns can empower individuals to critically evaluate the digital content they consume.
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The dual nature of deepfake technology poses a significant challenge: it can either benefit society or fuel nefarious agendas. Effective management requires responsible use, strong legal frameworks, and advanced detection method
CLOSING NOTE
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IDEAS CURATED BY
CURATOR'S NOTE
Explore about deepfakes - a double edged sword
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