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The curious origins of online shopping

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Online shopping is now ingrained in our day to day, but snapping up whatever you want with the click of a mouse wasn't always so commonplace.

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The Start Of Online Shopping

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While online shopping was huge enough before 2020, it has become truly mainstream due to the push provided by the pandemic.

It started in Gateshead, England, when an old lady used th...

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Online Shopping In The 90s

Pizza Hut started selling pizzas online in 1994, using a flat, grey website to take the addresses and phone numbers of pizza-hungry customers.
Amazon.com too was launched in 1994,...

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Online Shopping and The Smartphone Push

By 2017, Smartphone usage hit 80 percent worldwide, and online shopping apps became a common thing to use.
Since then, online shopping has been topping every sales chart, with Sho...

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Online Shopping 2020

The watershed year made the world go back to basics, with people ordering groceries and essentials online.

The increasing adoption of e-commerce as well as new technologies like 5G, click-a...

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The psychology of shopping addiction

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Shopping might be one of the most socially acceptable addictions, but it's still a very powerful one that up to 6% of our population struggles with. Shopping addiction is a predominantly female problem, with around 90% of shopaholics being women.

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Different types of "shopaholics"

Compulsive shoppers: Buying when they are feeling emotional distress.
Trophy shoppers: They are always looking for the next great item.
Flashy shoppers: They desire the attention that comes with having nice, new things.
Bargain shoppers: They purchase things through sale, even if they don't need or desire it.
Bulimic shoppers: They continually buy and return items.
Collective shoppers: They find emotional value and wholeness in having a complete set of things.

Socially acceptable

Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.

Shopping is also a way of life: You need food and clothing from stores. Even if you try to stop compulsive buying by avoiding the stores in person, there is still a world of online shopping.

Addiction vs compulsion

Addiction describes trying something, becoming emotionally and physically dependent on it, and then becoming psychologically and physically addicted to it. People who struggle with addiction have explained feeling euphoric, elevated, happy, complete, and whole when they partake in their addiction. Compulsion refers to a specific, intense urge to do something. People who struggle with a compulsion explain feeling immense relief and relaxation from completing behaviors that they feel compelled to do.

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The psychology of panic buying

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Last Saturday afternoon, Kristina Moy decided to swing by her local supermarket in the US city of Seattle to pick up some weekly groceries and supplies for her son's upcoming baseball tournament. What started as a quick errand turned into a three-hour ordeal, navigating checkout lanes packed with hundreds of shoppers stocking up amid the outbreak of coronavirus.

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Panic Buying

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The world is seeing panic buying in supermarkets, with items like toilet paper, milk, soda, hand sanitizers, etc. flying off the shelves, especially in places with confirmed cases of the virus.

Panic buying is a psychological mechanism fueled by anxiety along with a herd mentality. People hoard stuff in panic, due to fear of the unknown, according to experts.

Downsides of Panic Buying

Panic buying makes people feel in charge of the situation, while seemingly mundane measures like hand-washing, which are actually impactful, seem ordinary.
The problem comes when people overbuy in their over-panicked state of mind (irrational stockpiling), making the shortages worse than they really are.
Speculators also take advantage of panic buying and raise prices of essential items like face masks, forcing companies to take appropriate measures.

Loss Aversion

..is a principle which makes people do things so that they don't feel regretful later.

People are panic-buying for the same reason too, with social media and news media amplifying the sense of scarcity.

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