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While online shopping was huge enough before 2020, it has become truly mainstream due to the push provided by the pandemic.
The watershed year made the world go back to basics, with people ordering groceries and essentials online.
The increasing adoption of e-commerce as well as new technologies like 5G, click-and-collect and many more is bolstering the use of online shopping. The ongoing pandemic is changing the demands and needs of the consumer, with companies adopting hybrid models to stay relevant and useful.
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According to research, we get a dopamine surge from buying stuff that causes us to want more and more.
Delayed gratification when the order arrives a few days later also makes is more physiologically rewarding than shopping in stores.
Some online shops have made it especially easy to shop with a one-click buying process. Most major retailers offer free shipping, and only one in ten consumers return stuff they've bought online.
Americans are also taking up more space with all the stuff they are amassing. Self-storage units are rapidly increasing too.