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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

's Key Ideas from Crossing the Chasm
by Geoffrey A. Moore

SEA

Different Perspectives Curated by Others from Crossing the Chasm

Discover Key Ideas from Books on Similar Topics

's Key Ideas from Crossing the Chasmby Geoffrey A. Moore

SEA

Different Perspectives Curated by Others from Crossing the Chasm

Discover Key Ideas from Books on Similar Topics

's Key Ideas from Crossing the Chasm
by Geoffrey A. Moore