<ul><li>Begin by building greater awareness.</li><li>Try to deepen the customer connection socially and psychologically through strategic targeted marketing.</li><li>Aim to achieve positive customer feelings and judgments about your brand.</li><li>Strive to connect with clients at the strongest level of loyalty, inspiring them to become more involved via social media and brand or marketing events.</li><li>Learn more by reading <a href="http://www.mindtools.com/pages/article/keller-brand-equity-model.htm">this article </a>on the Customer Based Brand Equity Model.</li></ul>

How to create Brand Value

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Step 2 – Meaning: Communicate What Your Brand Means and What It Stands for.

Step 3 – Response: Reshape How Customers Think and Feel about Your Brand.

Step 4 – Relationships: Build a Deeper Bond With Customers.

<ul><li>Begin by building greater awareness. </li><li>Try to deepen the customer connection socially and psychologically through strategic targeted marketing. </li><li>Aim to achieve positive customer feelings and judgments about your brand. </li><li>Strive to connect with clients at the strongest level of loyalty, inspiring them to become more involved via social media and brand or marketing events. </li><li>Learn more by reading <a href="http://www.mindtools.com/pages/article/keller-brand-equity-model.htm">this article </a>on the Customer Based Brand Equity Model. </li> </ul>

<ul><li><a href="https://www.thehartford.com/business-insurance/strategy/startup">Startup Business </a> </li><li><a href="https://www.thehartford.com/business-insurance/strategy/growing">Growing Business </a> </li><li><a href="https://www.thehartford.com/business-insurance/strategy/mature">Mature Business </a> </li> </ul>

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Adding Value to Your Brand Through Brand Equity

How to create Brand Value

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