Bulla created the new tubs following research which found that Australians produce 3m tonnes of plastic each year, with only 12% being recycled.

Bulla, cleanliness and food godowns 

Bulla has made a campaign to promote its new ice-cream tubs which double as buckets for children in a bid to reduce landfill.The limited edition buckets, called ‘Bulla Fun Tub’, was created by Publicis Worldwide.<div class="embed-placeholder" data-type="youtube" data-id="ApSRtto8Ixg"></div> 
Bulla created the new tubs following research which found that Australians produce 3m tonnes of plastic each year, with only 12% being recycled.The campaign is running across Bulla’s social channels.Andrew Noisette, head of marketing implementation at Bulla Family Dairy, said in a statement: “The Bulla FunTub is what Bulla is all about – unfakeable family moments and great tasting ice-cream. We’re proud of our 107-year heritage, but we still like to innovate and give Australian families new ways to connect and enjoy time together.”Ryan Petie, ECD at Publicis Worldwide in Brisbane, added: “This is a beautifully simple idea that connects the pure joy of eating ice-cream with the pure joy of building sandcastles with your kids.“Being able to spread the message about reducing landfill while eating ice-cream also makes the idea very special.”Credits:<UL><LI>Client: Bulla Family Dairy 
Head of Marketing Implementation: Andrew Noisette 
Brand Manager: Alex Bulgin 
Agency: Publicis Worldwide 
Executive Creative Director: Ryan Petie 
Senior Creative: Adam Ferrie 
Senior Creative: Peter Cvetkovski 
Head of Art: David Schaak 
Senior Creative: Kirsten Twigg 
Creative: Kale Mcredmond 
Managing Director: Simone Waugh 
Account Manager: Zoe Young 
Head of Broadcast and Content: Vicki Lee 
Producer: Britt Groom 
Editor: Ricky Marks 
Manufacturer: Vacform, Melbourne</LI></UL>

Bulla has made a campaign to promote its new ice-cream tubs which double as buckets for children in a bid to reduce landfill.

The limited edition buckets, called ‘Bulla Fun Tub’, was created by Publicis Worldwide.

Bulla created the new tubs following research which found that Australians produce 3m tonnes of plastic each year, with only 12% being recycled.

The campaign is running across Bulla’s social channels.

Andrew Noisette, head of marketing implementation at Bulla Family Dairy, said in a statement: “The Bulla FunTub is what Bulla is all about – unfakeable family moments and great tasting ice-cream. We’re proud of our 107-year heritage, but we still like to innovate and give Australian families new ways to connect and enjoy time together.”

Ryan Petie, ECD at Publicis Worldwide in Brisbane, added: “This is a beautifully simple idea that connects the pure joy of eating ice-cream with the pure joy of building sandcastles with your kids.

“Being able to spread the message about reducing landfill while eating ice-cream also makes the idea very special.”

<ul><li>Client: Bulla Family Dairy Head of Marketing Implementation: Andrew Noisette Brand Manager: Alex Bulgin Agency: Publicis Worldwide Executive Creative Director: Ryan Petie Senior Creative: Adam Ferrie Senior Creative: Peter Cvetkovski Head of Art: David Schaak Senior Creative: Kirsten Twigg Creative: Kale Mcredmond Managing Director: Simone Waugh Account Manager: Zoe Young Head of Broadcast and Content: Vicki Lee Producer: Britt Groom Editor: Ricky Marks Manufacturer: Vacform, Melbourne </li> </ul>

Bulla creates ice-cream tubs which turn into buckets in a bid to reduce waste

Bulla, cleanliness and food godowns

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