Rework Summary

Give up on the guesswork. Decide what you’re going to do this week, not this year. Figure out the next most important thing and do that. Make decisions right before you do something, not far in advance.

A written business plan is practically useless. Creating a plan allows you to feel that you can control everything that you actually cannot control, such as market conditions, competitors, customers, economy, etc.

Setting deadlines in long-term plans is also nonsense. You have all the complete information when you are doing something, but not before you have started.

Too many leaders are preoccupied with growing their companies. In reality, they should be more concerned with finding the right size for their companies.

• Expanding prematurely often leads to downsizing, damaging the morale and productivity of those who stay. 
• Sustainability and profitability are more important than growth, so don’t get caught up in the growth hype. 

Grow slowly and follow your feelings.

Workaholics aren’t heroes. They don’t save the day, they just use it. The real hero is already home because he/she figured out a faster way to get things done.

To do great work, you need to feel that you’re making a difference. That you’re putting a meaningful dent in the universe. That you’re part of something important, something you can be incredibly proud of, something you want to take a stand for – a thing worth fighting for. 

• They expect fresh concepts to fail. They assume society isn't ready for or capable of change. Even worse, they want to drag others down into their tomb.
• If you're hopeful and ambitious, they'll try to convince you your ideas are impossible. They'll say you're wasting your time. Don't believe them.
• The real world isn't a place, it's an excuse. It's a justification for not trying. It has nothing to do with you.

• If you're solving someone else's problem, you're constantly stabbing in the dark. When you solve your own problem, the light comes on. You know exactly what the right answer is.
• Best of all, this "solve your own problem" approach lets you fall in love with what you're making.
• What you do is what matters, not what you think or say or plan.
• We had the itch, so we scratched it.

• Don't let yourself off the hook with excuses. It's entirely your responsibility to make your dreams come true.
• Besides, the perfect time never arrives.
• As you get going, keep in mind why you're doing what you're doing.
• Great businesses have a point of view, not just a product or service.
• Design them to be simple.

 That sense of fluidity between your body and mind, where you are totally absorbed by and deeply focused on something, beyond the point of distraction. Time feels like it has slowed down. Your senses are heightened. You are at one with the task at hand, as action and awareness sync to create an effortless momentum. Some people describe this feeling as being “in the zone.” This is the flow state and it’s accessible to everyone, whether you’re engaged in a physical activity, a creative pursuit, or even a simple day-to-day task

REWORK shows you that you need less than you think to start a business – way less – by explaining why plans are actually harmful, how productivity isn’t a result from working long hours and why hiring and seeking investors should be your absolute last resort.

Best Quote from the author-

"When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious."

Procrastination is a trap that many of us fall into.

Procrastination usually involves ignoring an unpleasant, but likely more important task, in favor of one that is more enjoyable or easier.

Step 1: Recognize That You're Procrastinating

Step 2: Work Out why you're Procrastinating

Step 3: Adopt Anti-Procrastination Strategies

An alternative approach is to embrace "the art of delay."  shows that "active procrastination" – that is, deliberately delaying getting started on something so you can focus on other urgent tasks – can make you feel more challenged and motivated to get things done.

1) Scratch your own itch

2) start a business not a startup

3) start at the epicenter

4) pour yourself into the product

" Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

" Business opportunities are like buses, there's always another one coming.” – Richard Branson

Just don't wait for the right time..Just do it

What you do is what matters, not what you think or say or plan