David J. Schwartz

David Joseph Schwartz PhD (March 23, 1927 – December 6, 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959.He was a professor at Georgia State University and also began his own work as a self-help coach and life strategist. Later, he founded his own consultancy firm focusing on leadership development called 'Creative Educational Services Inc'.He became well known through his motivational publications and self-help books, especially for The Magic of Thinking Big, published in 1959.

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