The Startup Collection - Deepstash
The Startup Collection Collection


The Startup Collection

From the drawing board to fruition: A comprehensive guide to Startups.

95 key ideas from

4 books

2 podcasts

1 video

It takes just

14 mins to read

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Key Ideas


What you'll learn

How to secure funding

How to market and sell your product or service

How to scale and grow your business

How to create a business plan

Ideas from books, podcasts, videos & articles

The Lean Startup

The Lean Startup

The Startup Owner's Manual

The Startup Owner's Manual

Zero to One

Zero to One

Start with Why

Start with Why

Influential people you will learn from

Eric Ries

Eric Ries

Steve Blank

Steve Blank

Bob Dorf

Bob Dorf

Peter Thiel

Peter Thiel

Blake Masters

Blake Masters

3 Top Key Ideas (95 total)

Why Do startups fail ??

According to Eric Ries, there are two main reasons for startup failures:

  • Traditional management methods do not work for a highly uncertain startup
  • The second reason may seem completely opposite to the first one 
  •  seeing that traditional management approaches do not work, entrepreneurs let things go by themselves and are guided by the "just do it" principle.

Even such a chaotic and unpredictable phenomenon as a startup (can) should be managed. And this is what we document in this stash

What is a Lean Startup?

  • Many people share the opinion that entrepreneurial success is a combination of perseverance, intelligence, a good product, and the luck of being in the right place at the right time.
  •  Routine, small things, and boring details do not matter. 
  •  it is nothing more than just a myth, partly imposed by pop culture. 

It's exactly the boring little things that are critical to a startup's success.

Five Principles of the Lean Startup:

  • Entrepreneurs are everywhere
  • Irrespective of the size of the venture if you guys are working on a product that solves a problem in a new and better way then you are entrepreneurs
  • Entrepreneurship is management. Startups need a new type of management that will handle the conditions of extreme uncertainty.
  • Confirmation by facts. A startup needs continuous learning through a scientific approach and empirical hypothesis testing.

Want to learn more? Unlock this collection and all 95 key ideas.

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Frequently asked questions


What is Deepstash?

Deepstash is a platform where users read and curate bite-sized insights and ideas from anywhere online, may that be books, articles, podcasts, or videos. You can learn good habits, useful skills and build your knowledge, on your own time. Deepstash makes your personal growth manageable!

Why are ideas important?

Ideas are important because they form the foundation for progress and innovation. The idea format used by Deepstash is important because it condenses complex concepts and profound thoughts into simple, digestible sentences that are easy to understand and remember. This format makes ideas more accessible and easier to apply in daily life, helping people to make positive changes and achieve their goals.

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