Deep Dive Into The Fashion Industry

Fashion and trend forecasting is a process to predict the behaviour, buying habits and inclination of the consumer during a particular time of the year.

Apart from the age, geography, or income levels of the consumer, one has to look at the occasion, mood, beliefs, and fashion cycles and predict upcoming trends.

The calculation is done as follows: Season>Target Market>Consumer>Colors>Fabrics>Silhouette>Texture>Usage

• Print magazines started in the late 1600s, with noteworthy occurrences (The Plague, for instance) and gossip from the Elizabethan age.
• The first one was named ‘The Treasure Hidden Secrets’ and was aimed at ‘honest matrons and virtuous virgins’.
• The print magazine format gravitated towards catering to educated women.
• In 1732, the first male-centric magazine was bought out, called ‘Gentlemen Magazine’ containing essays and articles.

• In France, the first fashion magazines were printed under Louis XIV, displaying fashion wear worn by aristocrats.
• The Georgian era saw fashion magazines storming the consciousness of women wanting to escape from their roles of a wife or daughter.
• Harper’s Bazaar, which described itself as ‘A repository of fashion, pleasure and instruction’ launched in 1867, followed by American Vogue in 1892.
• The popularity of these magazines was the escapism it offered to people, especially women longing to be in a fantasy or dream world.