How to Sell Anything - Deepstash
How to Sell Anything Collection


How to Sell Anything

Expert tips on how to tap into the human psyche and turn potential customers into actual ones

81 key ideas from

3 books

4 articles

It takes just

12 mins to read

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Key Ideas


What you'll learn

Effective communication

Persuasion techniques

Closing a sale

Building trust

Ideas from books, podcasts, videos & articles

Influence, New and Expanded

Influence, New and Expanded

What Got You Here Won't Get You There

What Got You Here Won't Get You There

To Sell Is Human

To Sell Is Human

Influential people you will learn from

Robert B. Cialdini, PhD

Robert B. Cialdini, PhD

Marshall Goldsmith

Marshall Goldsmith

Daniel H. Pink

Daniel H. Pink

3 Top Key Ideas (81 total)

The 1-2-3 Close

This strategy helps to persuade. Use a list of three to convey the main point, such as three words or complex phrases sorted by bullet points:

Ways to use this sales technique:

  • Identify three pain points of your prospect.
  • List three end-picture benefits of your product.
  • Mention three of your top customers.

Why it works:

People like patterns. Three is a quick pattern any person can find. Anything over three causes scepticism from your prospect.

The Similarity Close

This sales technique takes the skill of storytelling and applies it to a journey similar to yours to show that their challenges are solvable.

How to use this technique:

  • Identify your prospect's job title, responsibilities, and industry.
  • Consider a customer contact or account similar to the situation.
  • Find one pain point the customer had that your prospect can relate to.
  • Tell the story in a way that lays out the problem and then the solution.

Why it works:

Research shows that when our characteristics are similar to a character in a story, we identify with the character, which drives persuasion.

The Testimonial Close

Instead of stating what your company can do, show your prospects that your product works for others.

Ways to use this technique:

  • Link out to a written or video customer testimonial for your prospect to view.
  • Include a customer quote with their company name and job title.
  • Tell a story about a customer using the BAB or PAS cold email formulas.

Why it works:

Research showed that third-party reviews of a product are 12 times more trusted than a company's product descriptions.

Want to learn more? Unlock this collection and all 81 key ideas.

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