There is no doubt multitasking is a productivity killer. However, great work is not purely about being productive — we need to be creative as well.
Research suggests that the more ideas we generate, the more creative they become. Focusing on one thing at a time too early in the creative process defeats the purpose of the exploration phase.
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Data suggests that employees are struggling with software overload. Productivity is declining while burnout is rising. Research from 2018 shows that the average operational support worker changed 1,100 times between 35 applications during a working day.
While good product...
Creativity is taking what's already present and connecting them in ways that haven't been done previously.
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