If you find yourself thinking “I need to build my network,” you probably don't. If you have a good product, you'll be able to show up to only a handful of networking events each year to maintain a thriving professional network. If you think you need to build your network, what you probably need to do instead is read a few books and put in the work to make your company great. Networking works when you have something to offer the crowd that they want. Give them something worth wanting.
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In-person networking helps to create an emotional connection. Hustlers who learn how to network in person learn the art of selling themselves to strangers.
It is too late to try and network when you need something. Networking is about mutually beneficial professional relationships developed over time.
Start by connecting with three different contacts a week. Then, when you want to find a job, you have many people to support you.
Turn the tables on your discomfort. Think of networking as an opportunity to give rather than to receive. Being a giver is the best strategy for building a valuable network that is saturated with reciprocity.
Even if you doubt you have something valuable to offer, you prob...
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