Temporary measures free up road capacity that is soon filled by induced demand: people adapt their lifestyles to prevailing road conditions. Such measures are therefore worth pursuing only if they either buy time or lay the foundations for more radical interventions.
Virtuous measures start a feedback loop that induces more and more people to make a modal shift away from driving. Making a bus service more convenient or cheaper will increase patronage, which means that the service can be run more frequently and for longer hours, making it convenient and attractive to more people.
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