Entrepreneur Colin Dowling on how to get better at sales
Keep reading for FREE
People buy 4 things and 4 things only. Ever. Those 4 things are time, money, sex, and approval/peace of mind. If you try selling something other than those 4 things you will fail.
Another great advice from the same comment is: "People buy aspirin always. They buy vitamins only occassionally and at unpredictable times. Sell aspirin."
The painkiller versus aspirin kind of product discussion is vast, but in essence - build and sell pankillers, or aspirins.
Colin answered a Hacker News thread with 7 short advises about sales that were picked up by many, including James Clear's newlsetter. The one about the 4 things that people buy is something that resonated a lot. I'm sure it's not original, but through friends it's how I've heard it.
reading habits, gather your
remember what you readand stay ahead of the crowd!
Save time with daily digests
No ads, all content is free
Save ideas & add your own
Get access to the mobile app
4.7 App Rating
My interests are many and eclectic. Product guy.
MORE LIKE THIS