Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.
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"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor."
Andrew Elliot and Markus Maier, researchers.
“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why it is reminds us of stability and calm.”
Leatrice Eiseman, color specialist.
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