Influential Elements on New Ideas Spread
- The innovation – an idea, practice, or object that is perceived as new by an individual or other unit of adoption.
- Communication channels – by which messages get from one individual to another.
- Time – the length of time required to pass through the innovation-decision process.
- Social system – a set of interrelated units that are engaged in joint problem solving to accomplish a common goal.”
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here to resume my college materials but if you found it useful then I'm happy to help 😊
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