Categories of Adopters
- Innovators: The risk-taker. The first individuals to adopt an innovation.
- Early adopters: The opinion leaders. The second fastest category of individuals who adopt an innovation.
- Early majority: Individuals in this category adopt an innovation after a varying degree of time.
- Late majority: The skeptics. Individuals in this category will adopt an innovation after the average member of society does.
- Laggards: The old-fashioned. Individuals in this category are the last to adopt an innovation.
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- innovators: like taking high risks and have a good discretionary income. Naturally knowledgeable in the product space. Marketing and UX teams should identify them before launch to design for mass scale
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