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Here’s what it looks like when broken into phases:
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The Evergreen Launch model is where your course is available for purchase all year round.
You can think of it as being a product that’s always sitting on the shelf waiting for the right customer to come along. Best for:
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This is where your course is only available to buy for a limited period of time.
These types of launches tend to involve a good amount of fanfare. The course creator wants to create as much buzz around the launch as possible to generate the maximum number of sales. Best for...
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The beta launch is a low-key launch designed to put your course in front of a small test audience. The idea isn’t to maximize your initial class size or indeed your revenues but to test demand for the product as a whole. This is best for:
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