How to Combine Models for Maximum Flexibility - Deepstash
Become a Marketing Pro

Learn more about entrepreneurship with this collection

Mindfulness

Prioritization

Personal growth and development

Become a Marketing Pro

Discover 103 similar ideas in

It takes just

14 mins to read

How to Combine Models for Maximum Flexibility

  • Option #1: Beta → Limited Window → Evergreen: Start with a beta launch to test the demand for your course and get some early feedback to understand any shortcomings.
  • Option #2: Evergreen + Limited Window: Another option is to follow an Evergreen model for most of the year but promote a special deal from time to time that offers the course at a reduced price or with some additional bonuses.

1

0 reads

MORE IDEAS ON THIS

#3 The Evergreen Launch

The Evergreen Launch model is where your course is available for purchase all year round.

You can think of it as being a product that’s always sitting on the shelf waiting for the right customer to come along. Best for:

  • People who want their income from courses t...

1

18 reads

The Evergreen Launch: the advantages

  • Potential customers can buy whenever they are ready — you never risk disappointing someone who’s decided to buy only to discover your course is unavailable. 
  • Once your infrastructure is in place, relatively little work is required to support the promotion and selling of your cou...

1

0 reads

Beta Launch in practice

Here’s what it looks like when broken into phases: 

  1. Pre-launch — Let people know you have a course coming. Invite them to sign up for an interest list if they want to be notified when it’s available. 
  2. Enrolment — Continue talking abou...

1

0 reads

The Limited Window Launch: the advantages

  • Since your course is only available at particular times it’s easier to create a sense of excitement around your launch 
  • The cart closing deadline creates natural urgency that will help people who are on the fence decide to buy (or not). 
  • Once you’ve launched like th...

1

1 read

Beta Launch: the advantages of this launch model

  • You can test demand for your course (and the results it helps people achieve) before spending a lot of time upfront working on all of the course materials. 
  • You can get early feedback on your content, allowing you to adapt in real-time to students’ needs and create a more robust...

1

0 reads

Beta Launch: the disadvantages

  • This type of launch typically doesn’t make much money for the course creator. 
  • You still may need to recreate some of your content when you launch more formally (although the underlying concepts will have been “road-tested”). 
  • By their nature, these types of launche...

1

20 reads

The Evergreen Launch: the disadvantages

  1. Since people can purchase the course whenever they wish, there’s less of a sense of urgency. Some people who would have bought under a more time-pressured launch model will fail to buy. 
  • To get the best performance out of this model you need your marketing to be highly ...

1

0 reads

The Limited Window Launch in practice

  1. Pre-launch — At least two weeks before the course is available to buy, start educating your audience about the problem that the course solves, before moving into more overt promotion. 
  2. Cart open — Once the shopping cart is open and the course is...

1

19 reads

The Limited Window Launch

This is where your course is only available to buy for a limited period of time.

These types of launches tend to involve a good amount of fanfare. The course creator wants to create as much buzz around the launch as possible to generate the maximum number of sales. Best for...

1

0 reads

The Limited Window Launch: the disadvantages

  • Launches like this are intense and you can find yourself exhausted by the end of the process. If you’re launching several times a year, burnout is a real danger. 
  • This model draws a lot of your time and attention (unless you have a team running them for you) and it’s difficult t...

1

0 reads

The Beta Launch

The beta launch is a low-key launch designed to put your course in front of a small test audience. The idea isn’t to maximize your initial class size or indeed your revenues but to test demand for the product as a whole. This is best for:

  • First-time course creators who...

1

1 read

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates