Basic rules for re-earning attention:
- BLUF your way through your document. ‘Bottom line up front’ applies to all sections of your document, not just the intro. If you have multiple points, don’t bury them.
- ‘Dress your thoughts well.’ Try to find ways to reframe your thoughts in a way that’s catchy or visual.
- Don’t repeat yourself. If you need to say ‘in other words’, ‘essentially’, or ‘basically’ you didn’t get it right the first time.
- Give your readers a map. Your structure should tell readers how far they’ve come and how far they still have to go.
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