Build Awareness - Deepstash

Keep reading for FREE

Build Awareness

  • Paid advertising could mean a couple of different things: Maybe you decide to pay a spokesperson or an influencer to talk about your product or service in a sponsored Instagram post. No matter what you choose, advertising probably isn’t going to be cheap.
  • Organic advertising is a slow process but it could be effective. Instead of paying someone to show off your product, send free samples or free trials to a few people. Another thing you can do is to flash out your product during public appearances or post on your own social media some pictures or make videos about your product or service.


758 reads

Strategize social media

There’s a lot of types of filters you can think about when you’re figuring out what to post on your socials. I’m not talking about the usual filters, I’m talking about some questions that will help you shape your content, will it make people feel good? will it cause people to laugh or smile? will it make viewers learn something? will it help someone?

If the answer is no to just the first one, then that should be enough to keep you from posting it. You want people to associate your brand with positive thoughts.


226 reads

Know your distribution plan

When you’re creating your brand, you have to be very clear on where you want to show up in the marketplace.

  • Do you want to be premium?
  • Do you want to be mid-tier?
  • Do you want to be a value-based brand?

You have to figure out:

  • Where you want to compete?
  • Where do you want to show up?


163 reads

Speak to your customers

Use humor and speak to the customer, not at the customer. Talk to the customer like you are at dinner with your friends, don’t give a marketing speak. 

Don’t feel like you have to try to act like the experts and put all sophisticated language and polish on things. Just say “here it’s what this is and here’s why it’s your best option.” You have to be super vulnerable.


395 reads


It’s all about the four P’s: product, price, placement, positioning. You might have an amazing product, but it’s not going to sell if you don’t put it on the market for the right price. So the four P’s means that the product must be the right one, the price will depend on the product, placement it’s about the distribution of it, and positioning it’s all about naming and the packaging.

When you think about your own product, do you think of it as premium? Mid-tier? Value-based? Determining this will help you price it properly and position it on the market,


200 reads

Strategize discounts

Consider sales as a strategic tool, not a default mechanism. A lot of brands and companies use sales to drive volume and to drive the business and it’s not healthy. 

Look up products similar to yours and record their prices. Divide those prices by five to determine how much it may have cost to manufacture those items. Do the math for all the products you looked up to give you a sense of the difference between your possible manufacturing costs and sales costs.


123 reads

Speaking of packaging…

Use your packaging to stand out. Every part of your packaging is an opportunity to make your customer smile. 

Think about what it feels like to open a beautifully wrapped gift: The paper, bow, and presentation can be as delightful as whatever is inside. That’s the note you want to hit with your packaging.


331 reads

Create perceived value

Keep in mind that perceived value often has little to do with your product’s price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:

  • Play up the exclusivity of your product: consider the effect of phrases like “limited time only” or “special offer” on potential buyers.
  • Back up the excellence of your product: eliminate customer’s hesitance about whether or not your product work by offering a money-back guarantee. 


162 reads

Define your culture

  • Clear goals. People know what they’re aiming for. So they feel purpose-driven in what they’re contributing.  
  • Trust. Trust your employees and they’ll trust you.  
  • Purpose. Beyond making money give your employees a reason to be at work.  
  • Employees need to feel empowered in their position to make mistakes, to do the job the way they think it should be done, and not be micro-managed.  
  • Fair compensation. For everybody. Show your employees that you value their time.  
  • Share wins. Consider treating your employees to some spoils when you hit a home run.  
  • Freedom to make mistakes and learn.


118 reads

Prioritize culture fit

Hire people with a good sense of humor and don’t get offended too easily. Look for people who have a positive attitude and some experience, who care the most, who share values about the brand mission.

Look for: 

  • You will want people who are versatile in your team, someone who can speak frankly with manufacturers to wooing shop owners.  
  • Those people who play fast and loose with money probably aren’t a fit for you right now.
  • People who feel easily flattened by failure don’t do well at start-ups. You want your early hires to be able to bounce back after hearing “no.”   


117 reads

Get very clear about where you think your price should be in the marketplace and where your distribution should be. Do you want to be the least expensive in your competition? By having a price be a premium price it made people ask more questions. But keep a healthy margin because you can’t sustain your business if you don’t meet the bare minimum of a healthy margin.


133 reads

Navigating distribution tiers

Be careful about timing when you go to the highest tier and eventually to the middle tier. Protect the pricing in the middle tier because the middle tier likes to do a lot of sales more so than the premium level. 

As long as you keep the integrity and that’s part of the arrangement you should be ok at being able to preserve the relationship at the premium level with the customer, the buyers, the accounts. Don’t compromise with the price.  


113 reads

Who can you pitch your brand story to?

The story of your brand is what you’re going to want to tell people when you’re making your product. The more open you’re willing to be about who you are and what you stand for, the more likely it that people will relate to you and therefore your product.

Ask yourself, where are you gonna get the most awareness in priority? Is there a podcast that is going to speak directly to your customers? Is there a tv show that you could aspire to be on? Is there a certain platform that you would want to be featured on? Make a list of it.


378 reads

Break conventions

Spending time in the stores where your product lives not only will let you pull sneaky marketing maneuvers, it also will let you learn directly from customers about what’s missing in your market. 

If you do a sales day presentation, invite your friends to stop by and stand next to you and act interested. Because if you stand there by yourself all day next to your cardboard table and no one’s there, people are much more apt to pass you by. Instead, if there are two or three people looking like they are interested it draws attention.


244 reads

Building a culture

When you’re just starting to build a business, the first people you hire are the face of the company almost as much as you are, so take care in choosing them. 

There are two types of people you have to fire: One will support your bench strength and your lanes, and the other will completely fill the voids. 


164 reads



IT consultant

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro


75% OFF | 1-Year Pro Subscription

Claim Offer