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The ‘Health Halo’ Effect
A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.
Health halos in food advertising take the form of short messages on food packaging about the health benefits of an item. Product labels containing the words ‘low fat’, ‘organic’ and ‘gluten-free’ are perceived as healthy choices and influence consumer purchasing behaviors.
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Protein bars are perceived as having an increased protein content and as healthier overall when the label reads “protein bar“ and “good source of protein. ”
... like ‘protein’, ‘paleo’ and ‘organic’ are used in marketing as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.
Inaccurate health messages can be dangerous as they don’t help ...
It is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional values. So, increasing the amount of information will not help.
The best way to tackle it is for writers, companies and c...
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From a macronutrient perspective, organic junk foods are often identical to their conventional counterparts.
They tend to be equally high in sugar and low in protein and fiber, which makes food less satiating and more likely to cause health problems long term.
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Don’t let your guard down when you see items labeled with healthy-sounding terms and don’t assume there is a correlation between things without proof. Know what you are eating by paying close attention to the nutritional information and, just as importantly, the recommended servi...
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These pre-portioned packages usually contain little to no nutritional value, and people often eat more than one.
Instead, prepare your own 150 calorie snack by combining almonds and your favorite dried fruit for a good combination of healthy fats, protein, and carbs.
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