The story of your brand is what you’re going to want to tell people when you’re making your product. The more open you’re willing to be about who you are and what you stand for, the more likely it that people will relate to you and therefore your product.
Ask yourself, where are you gonna get the most awareness in priority? Is there a podcast that is going to speak directly to your customers? Is there a tv show that you could aspire to be on? Is there a certain platform that you would want to be featured on? Make a list of it.
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