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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Good stories are simple.
And when they seem coherent, we accept them without activating our critical mind (see "Main cause of biased judgment" in this collection).
In particular, the conspiracy theories have another viral weapon. As the elements which take part of the theory are batching and seem plausible, you tend to strenghten your thoughts without taking into account what is belying them. This is the confirmation bias.
As you're sure that D Trump is fighting the "deep state", he accuses the media to spread fake news. Bim 'n boom ! You begin to believe that Thanos manage TV and papers.
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Lucky you are, you can make a wonderful bet. At equal propabilities :
Stop reading, would you accept this ?
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If you're like the majority of us, you refused this gamble.
Our brain is not famili...
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Your mind likes the feeling of coherence and sentiment of habit, of déjà-vu.
From an evolutionnary point of view, Sapiens needs to have a construction of reality clear.
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