Conservative weaknesses

Though voters respected and liked Churchill's wartime record, they were more distrustful of the Conservative Party's domestic and foreign policy record in the late 1930s.^[5] Churchill and the Conservatives are also generally considered to have run a poor campaign in comparison to Labour. As Churchill's personal popularity remained high, the Conservatives were confident of victory and based much of their election campaign on that, rather than proposing new programmes. However, people distinguished between Churchill and his party,