The people who we have met or are connected to somehow but don't currently know well are our weak ties. The more we have been around someone the stronger the tie because we have shared experiences and confidence. New things almost always come from outside your circle. Weak ties are those who give recommendations, suggestions, etc., easily. When needy anything favor from your weak ties, make yourself interesting, relevant, do your homework so you know exactly what you need.
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How to make rational decisions
The role of biases in decision-making
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