When you put a cube of ice in glass of water, you’re introducing two separate entities (the ice cube and the liquid water) to each other at two different temperatures.

Everyone knows that the water will get colder (that’s why we put the ice in there) and, over time, the ice will get warmer ...

In 1993, Newsweek ran an article affirming the scientific plausibility of Jurassic Park. They pointed out that two Berkeley scientists announced that they had cloned 40m-year-old bee DNA after finding the insect preserved in amber.

But to replicate a dinosaur genome, you ...

Once you what makes them tick, it’s much easier to tailor your messaging and create engagement. 

What is engagement? For the sake of simplicity, engagement could be defined as ANY action you take on social media! Write articles and create posts based on what they want to hear and specifical...